Nike Full Force

An Exhibition on the Cultural Impact of Air Force 1 (2023)

To celebrate the cultural impact of Nike's AF1 and bring the classic silhouette's history to the younger generation, we created a museum pop-up inside JD Sports in Times Square. The exhibition showcased around 25 pairs of AF1s pulled straight from Nike's archives for public viewing in a first-of-its-kind event for the brand. 

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The evening was accompanied by custom-artwork by artists: Flo Ngala, Amika Cooper, and Malik Roberts. As well as special performances by United Master's very own Liana Banks and Cleotrapa. 

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The exhibit then traveled to Brooklyn and the Bronx, sharing the cultural history with three of New York's marquee boroughs. 

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Agency: Translation

Role: Account Supervisor